Interesting post off the blog of KidRobot founder Paul Budnitz this morning.
Dubbed the Dunny Hunt, the 5-day promotional scavenger hunt involves downloading a free app–BeeTagg Reader for the iPhone and a QR Code Reader for other phones–to scan and read QR codes, which send you to URLs for Dunny downloads. Collecting the virtual toys ups your chances of winning. Clues from the Kidrobot newsletter, the Kidrobot store, and its Twitter feed will lead you to the QR codes around the city.
I’ve seen the occansional QR code around these days, but they don’t seem widespread enough for this to be of any use to a large audience (in the US anyway) yet. Coupled with my incredibly old phone from the dawm of sliders back in 2008, it’s not really going to be feasible for me. For those of you who haven’t seen a QR code, here’s one from the BBC.
